Lexi

Privacy Policy

Last updated: June 8, 2026

1. Introduction

Lexi AI ("we," "us," or "our") operates heylexiai.com. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Service. By using Lexi AI you agree to the collection and use of information as described in this policy.

We are based in Toronto, Ontario, Canada and comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws.

2. Information We Collect

Information you provide directly:

  • Email address and password when you create an account
  • Payment information processed securely through Stripe — we never store your full card details
  • Screenshots and photos you upload for analysis
  • Text inputs including dating profile content, conversation screenshots, and messages you submit for feedback

Information collected automatically:

  • Usage data — which features you use, how often, and for how long
  • Device information — browser type, operating system, device type
  • IP address and approximate location
  • Session data and authentication tokens

Information from third parties:

If you sign in via a third-party service, we may receive basic profile information from that provider.

3. How We Use Your Information

We use your information solely to:

  • Provide and improve the Lexi AI Service
  • Process your subscription and payments
  • Send you account-related emails — confirmations, receipts, password resets
  • Send our optional weekly newsletter if you subscribe (you can unsubscribe anytime)
  • Analyze usage patterns to improve features and performance
  • Respond to support requests
  • Comply with legal obligations

We do not sell your personal information to any third party. Ever.

4. How We Use Your Uploaded Content

Screenshots, photos, and text you upload are processed solely to deliver AI-powered feedback to you. Specifically:

  • Uploaded images are stored temporarily in secure cloud storage
  • Images are passed to our AI analysis provider to generate your critique or guidance response
  • We do not use your uploaded content to train AI models
  • We do not share your uploaded content with any third party except as required to deliver the Service
  • Uploaded images are eligible for deletion from our storage after analysis is complete

5. Data Sharing

We share your data only with trusted service providers who help us operate the Service:

  • Supabase — database, authentication, and file storage (Canada/US)
  • Stripe — payment processing
  • Google (Gemini) — AI analysis of uploaded content
  • ElevenLabs — voice synthesis for audio features
  • Cloudinary — image optimization for Photo Optimizer feature
  • PostHog — product analytics
  • Google Analytics — web traffic analytics
  • Beehiiv — email newsletter (only if you subscribe)

All service providers are contractually required to handle your data securely and only for the purposes we specify. We do not sell, rent, or trade your personal information.

6. Data Retention

  • Account data is retained for as long as your account is active
  • Uploaded screenshots and images are retained only as long as necessary to deliver the Service
  • If you delete your account, your personal data is deleted within 30 days
  • Payment records are retained as required by law for tax and accounting purposes

7. Data Security

We take reasonable technical and organizational measures to protect your information including:

  • Encrypted connections (HTTPS) across the entire Service
  • Row-level security on all database tables
  • Secure authentication with email confirmation required
  • Private storage buckets with signed URL access only
  • Regular security reviews

No method of transmission over the internet is 100% secure. While we take data protection seriously, we cannot guarantee absolute security.

8. Your Rights

Under PIPEDA and applicable Canadian privacy law you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Withdraw consent to our use of your data
  • Lodge a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights contact us at support@heylexiai.com. We will respond within 30 days.

9. Children's Privacy

Lexi AI is intended for users 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If we become aware that a minor has provided us with personal information we will delete it immediately.

10. Cookies and Tracking

We use cookies and similar technologies to:

  • Keep you logged in between sessions
  • Understand how users navigate the Service
  • Measure feature usage and performance

You can control cookies through your browser settings. Disabling cookies may affect your ability to use certain features of the Service.

11. Third Party Links

Our Service may contain links to third party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. International Data Transfers

Some of our service providers are located outside Canada, including in the United States. By using Lexi AI you consent to your information being transferred to and processed in countries outside your country of residence. We ensure all such transfers are subject to appropriate safeguards.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Continued use of the Service after changes constitutes acceptance of the updated policy. For significant changes we will notify you by email.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data contact us at:

Lexi AI
Toronto, Ontario, Canada
support@heylexiai.com
heylexiai.com/privacy